Colgate

Total Enamel Strength

A For Colgate Total Enamel Strength, we developed the 3D visualization featured in the campaign, focusing on the microscopic process behind enamel remi​​​​​​​neralization.

Our work explored how to translate this invisible action into a clear and engaging visual language, combining detailed material development, controlled motion and a clean scientific aesthetic to represent the strengthening of the enamel surface.

COLGATE ENAMEL STRENGTH_8secs_Wide_High Res_US VERSION_AUDIO_SMALLER HOLES_00046 copy
COLGATE ENAMEL STRENGTH_8secs_Wide_High Res_US VERSION_AUDIO_SMALLER HOLES_00054 copy
COLGATE ENAMEL STRENGTH_8secs_Wide_High Res_US VERSION_AUDIO_SMALLER HOLES_00073 copy
COLGATE ENAMEL STRENGTH_8secs_Wide_High Res_US VERSION_AUDIO_SMALLER HOLES_00106 copy
COLGATE ENAMEL STRENGTH_8secs_Wide_High Res_US VERSION_AUDIO_SMALLER HOLES_00126 copy
COLGATE ENAMEL STRENGTH_8secs_Wide_High Res_US VERSION_AUDIO_SMALLER HOLES_00190 copy

Some shots from the process

TOTAL ENAMEL STRENGTH_Frame 04BC copy
TOTAL ENAMEL STRENGTH_Frame 02 sim A_Direccion 2_0144 copy 2
TOTAL ENAMEL STRENGTH_Frame 02 sim B_Direccion 2_0144 copy 2
RAY_002 copy
TOTAL ENAMEL STRENGTH_TOOTH MODEL WIP
TOTAL ENAMEL STRENGTH_TOOTH TEXTURE CRISTAL copy
TOTAL ENAMEL STRENGTH_TOOTH TEXTURE GRAIN V05 copy
TOTAL ENAMEL STRENGTH_TOOTH_OPTION 1_v001 sin lineas copy
TOOTH Lighting 5 + Shields Test copy
TOTAL ENAMEL STRENGTH_TOOTH_OPTION 2 copy
TOTAL ENAMEL STRENGTH_TOOTH_OPTION 2B copy
TOTAL ENAMEL STRENGTH_TOOTH_OPTION 3 copy
TOTAL ENAMEL STRENGTH_TOOTH_OPTION 4 copy
04_TOTAL ENAMEL STRENGTH_FRAME 04_wide copy
TOTAL ENAMEL STRENGTH_FRAME 04_thin lines A_CC_00000 copy
TOTAL ENAMEL STRENGTH_FRAME 04_thin lines B_CC_00000 copy
TOTAL ENAMEL STRENGTH_Frame 05J_CC copy
TOTAL ENAMEL STRENGTH_SHOT 06H_002a_particles copy
TOTAL ENAMEL STRENGTH_SHOT 06H_002c copy
TOTAL ENAMEL STRENGTH_SHOT 06H_003b copy
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TOTAL ENAMEL STRENGTH_Frame 06C copy wide
TOTAL ENAMEL STRENGTH_Frame 06D copy
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Credits

Client: Colgate

Production Company: Final Frontier

Project By: Minimalchat

Creative Direction: Seba Morales, Bel R. Tarducci

Modelator: Andres Carcar

CGI Artists: Bel R. Tarducci, Seba Morales

R&D: Daniel Rivas

CGI Animation: Juan Pablo Sciaccaluga

Sound Design: Final Frontier