RayBan

Refracted Night, case study

The Ray-Ban 4323 are lightweight, transparent acrylic glasses that create a slim yet bold profile. In this visual piece, they are showcased in a new world where acrylic lenses transform into a broad, adaptable palette of colors that blend with the surroundings, creating a dynamic and surprising effect, thus revealing their versatility. They connect with a more vibrant, colorful, and nocturnal environment, transitioning from being solely for daytime use to becoming a fashion accessory in a nighttime setting, expanding their range of possibilities.

Taking advantage of the material's characteristics and refractive properties, we play with the colors that emanate from it, creating energetic compositions and contemplative shots.

Ray-Ban_Refracted-Night_Final_00205-copy
Ray-Ban_Refracted-Night_Final_00224-copy
Ray-Ban_Refracted-Night_Final_00235-copy
Ray-Ban_Refracted-Night_Final_00240-copy
Ray-ban_Frame-no2_Post
Ray-Ban_Refracted-Night_Final_00387-copy
Ray-Ban_Refracted-Night_Final_00456-copy
Ray-Ban_Refracted-Night_Final_00505-copy
Ray-Ban_Refracted-Night_Final_00565-copy
Ray-Ban_Refracted-Night_Final_00614-copy
Ray-Ban_Refracted-Night_Final_00694-copy
Ray-ban_Frame-no8_cropped-a-out-us-gigapixel-art-scale-2_00x
Ray-ban_Frame-no9
Ray-ban_Frame-no10
Ray-ban_Frame-no11
Ray-Ban_Refracted-Night_Final_00931-copy

Some shots from the process

RAYBAN_4323-white-copy-gigapixel-art-scale-2_00x
RAYBAN-LOGO_intro_03_Close-Up-2_HiRes_wide
RAYBAN-LOGO_intro_01-copy
RAYBAN-LOGO_intro_02-copy
RAYBAN-LOGO_intro_03-red-copy-2
Ray-ban-Test_Acrilico-C_A-copy
Ray-ban-Test_Acrilico-D_OP-A-copy-1
Ray-ban-Test_Acrilico-D_OP-B-copy-1
Ray-ban-Test_Acrilico-D_OP-C-copy
RAYBA_MB-03_0022_00000-copy
RAYBA_MB-03B_0022_00000-copy-1
Distort_03-copy
Ray-ban_Frame-no3
Ray-ban_Frame-no4
test2FIN0036-copy
RAYBAN_4323_gradient-copy
RAYBAN_4323_orange-copy
RAYBAN_4323_violet-copy-1

Credits

Directed by: MinimalChat

CGI by: Seba Morales, Bel R. Tarducci & Felipe Juri

3D Animation: Seba Morales